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Marketing, a necessary evil for all authors

This post might seem pretty basic to a seasoned author with multiple books published, but not so to those who are beginners.


It is estimated that 4 million books are published each year in the U.S. That presents a challenge for anyone publishing a book, especially if the author is self-publishing. Yes, folks, it is a crowded market, and finding your place in it is daunting to say the least – some might say it is painful. For most independent authors marketing is their least favorite thing. I can tell you it is my least favorite chore. But it must be done or we will not sell books. We can’t just publish and hope readers will find us. Wishing will not make it so constant marketing will help.


Having a marketing plan in place before publication is a must... Continue Reading



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