Lisa Towles

Book Coaching for Authors

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Story Impact Consulting is led by award-winning crime novelist and book coach, Lisa Towles, who has 14 published thrillers in print, many of which have been published by Indies United Publishing. Towles brings two decades of experience navigating the entire publishing landscape—traditional, academic, small press, hybrid, and self-publishing. Backed by an MBA, certifications in Digital Marketing and AI, and an extensive corporate communications background, she offers a strategic, business-minded approach to empowering writers with the vision and knowledge needed to thrive.

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Story Impact Consulting provides outcome-focused coaching programs (including Breakthrough for debut authors and Mastery for experienced writers), as well as more specialized a la carte marketing services. Towles works collaboratively with authors to clarify their goals, build a powerful, authentic brand, and develop a customized, burnout-free, sustainable strategy for longterm success. The focus is on delivering tangible results—from strategic social media plans and agent preparation to professional media kits and book trailers—to help authors stand out in a crowded market and achieve their publishing goals.